27 screen shot 2017 05 19 at 12.53.58 pm 004 pre

Top branded SA Hip Hop artists

18 May 13:13

In the last episode, the likes of Anatii as guest judge, emphasied the importance of building your brand. The SA Hip Hop greats such as Cassper Nyovest, AKA and Riky Rick for one has excelled in this in their own music career by establishing music that not only was distinct bu t also building on that brand through their consistent imaging and extention through merchandise. We take a look at a few of their branding:

 

Cassper Nyovest

It is no secret that Cassper has excelled in building his brand over the years. His name is not only familair locally but internationally, showing to what extent he has painted his brand in the hearts of his followers. Cassper's gear has been seen at popular fashion events such as Sneaker Exchange and has been able to open his own clothing store called Family Tree Store in Newtown, Johannesburg. 

 

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AKA

AKA has branded himself as SuperMega, of which he has worked tirelessly at, bringing him to the forefront of SA Hip Hop. So much so that he has been made executive producer of popular Hip Hop artist reality show The Hustle. 

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Riky Rick

Riky Rick, better known as King Kotini, is best known for his close attention to his image, style and music. Riky has represented South Africa in this regard, internationally, even grabbing the attention of top designer Louis Vuitton. 

 

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Da Les

The North God, Da Les, has rebranded himself over the years successfully, with his followers keeping tabs on his new releases and performances including some merchandise undere his belt. 

 

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Image credit: Instagram

The Hustle airs Mondays at 19:30 on VUZU AMP, DStv channel 103. 

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